{"id":533,"date":"2022-02-26T18:42:05","date_gmt":"2022-02-26T18:42:05","guid":{"rendered":"https:\/\/grandpascrypto.com\/?p=533"},"modified":"2022-03-01T17:19:37","modified_gmt":"2022-03-01T17:19:37","slug":"battle-of-the-ads-the-commercials-that-turned-this-years-super-bowl-into-the-crypto-bowl","status":"publish","type":"post","link":"https:\/\/grandpascrypto.com\/battle-of-the-ads-the-commercials-that-turned-this-years-super-bowl-into-the-crypto-bowl\/","title":{"rendered":"Battle of the Ads \u2013 the commercials that turned this year\u2019s Super Bowl into the Crypto Bowl"},"content":{"rendered":"\n<p>The LA Rams claimed victory in last Sunday\u2019s Super Bowl, defeating the Cincinnati Bengals 23-20. The match was broadcast to over 100 million people in the USA alone. The battle for advertising space during the Super Bowl is intense, with a 30-second advertising slot worth<a href=\"https:\/\/edition.cnn.com\/2022\/02\/11\/media\/super-bowl-commercials-nbc\/index.html\"> up to $7 million<\/a>. With four Crypto commercials hitting the airwaves during this year\u2019s broadcast, some are referring to the match as the \u2018Crypto Bowl\u2019.<\/p>\n\n\n\n<p>Let\u2019s have a look at the ads making history\u2026<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Coinbase<\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Ad Meter 2022: Coinbase\" width=\"696\" height=\"392\" src=\"https:\/\/www.youtube.com\/embed\/eIUD_NE1BDo?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Coinbase\u2019s ad aired first, and was no doubt high-impact. In keeping with their recent \u2018less talk, more bitcoin\u2019 campaign, they presented us with a beautifully minimalistic concept. The ad consisted solely of a technicolour QR code, bouncing across the screen in the style of the much-loved \u2018DVD\u2019 screensaver. The ad pulled perfectly on 90\u2019s nostalgia and human curiosity to captivate the audience, and when scanned, the QR code led to Coinbase\u2019s landing page. On the page, Coinbase offered $15 worth of free bitcoin to all new sign ups, plus the chance to win up to $3 million of bitcoin.<\/p>\n\n\n\n<p>The ad generated<a href=\"https:\/\/twitter.com\/surojit\/status\/1493113238275297280?cxt=HHwWgMCojYqlzbgpAAAA\"> over 20 million hits on their website within one minute<\/a>. It seems Coinbase were unprepared for this, with the traffic quickly crashing their servers. The team reacted quickly, calling for a necessary \u2018time out\u2019, but the website remained only semi-functional for up to an hour after the commercial aired.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">FTX<\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Don&#039;t Miss Out on Crypto: Larry David FTX Commercial\" width=\"696\" height=\"392\" src=\"https:\/\/www.youtube.com\/embed\/BH5-rSxilxo?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>In contrast to the Coinbase commercial, FTX opted for a high-cost production, featuring American comedy great, Larry David. David is depicted in a series of historic moments in which he is presented with life-changing technology, such as the lightbulb and the wheel, for the first time. Each time, he dismisses the idea as absurd, building towards the final scene, where he is presented with the FTX app. The app is presented as a \u201csafe and easy way to get into crypto,\u201d which, unsurprisingly, is again dismissed. This is followed up with the hard-hitting message; \u201cDon\u2019t be like Larry. Don\u2019t miss out on the next big thing.\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Crypto.com<\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Crypto.com Super Bowl commercial 2022\" width=\"696\" height=\"392\" src=\"https:\/\/www.youtube.com\/embed\/FUygWsIj_GU?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Crypto.com are no strangers to spending big on promotion, having last year signed a $700 million deal to rename the Staples centre in LA the \u201cCrypto.com Arena.\u201d They knew their audience, appealing to the sporting crowd with their commercial starring NBA legend Lebron James. In some sweet timing for the brand, Lebron became the NBA\u2019s highest-scoring player of all time on the day before the commercial aired. The ad is set in the star\u2019s childhood bedroom and incorporates metaverse themes by featuring a CGI young Lebron, getting a pep talk from his current day self. They conclude with the inspirational tagline; \u201cfortune favors the brave.\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">eToro<\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"eToro\u2019s Big Game Ad: Flying Your Way\" width=\"696\" height=\"392\" src=\"https:\/\/www.youtube.com\/embed\/7O4rP3qwlfo?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>eToro\u2019s commercial was based around \u201cthe power of social investing.\u201d Their clip features an aspiring investor walking down the street whilst asking for advice from the online eToro community. The investor is then guided by a cloud of helpful investors inviting him \u201cto the moon.\u201d Despite gaining bonus points for the Shiba Inu cameo, the commercial generated the least traction amongst viewers, who understandably found it a little uninspiring.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>Binance<\/strong>, the largest crypto exchange in the US, decided to remain on the sidelines for this one. Instead, they took to twitter, campaigning under the hashtag #CryptoCelebAlert, where they posted a<a href=\"https:\/\/twitter.com\/JimmyButler\/status\/1493001111627878400?cxt=HHwWgMC-vbmmmrgpAAAA\"> video of Miami Heat star Jimmy Butler<\/a>. Butler warns, <em>\u201cOn Feb. 13, some of the biggest names are going to be telling you to get into crypto. Binance and I, we\u2019re here to tell you: trust yourself, and do your own research<\/em>.\u201d Follow up tweets then directed followers to the<a href=\"http:\/\/cryptocelebalert.com\/\"> cryptocelebalert.com<\/a><em> <\/em>website, which contained a \u201cCrypto 101\u201d course explaining basic concepts of cryptocurrency. This was certainly a not-so-subtle dig at their competitors, but highlights a key concern with the \u201cFOMO-style\u201d advertising often used in Crypto, and the lack of education underpinning the decisions of many new investors.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Whether or not you share Binance\u2019s concerns, the appearance of Crypto ads in the Super Bowl continues Crypto\u2019s invasion of mainstream domains. Parallels have been drawn to 2000, which was dubbed the \u201cdot com\u201d Super Bowl after nearly 20% of commercials were taken by \u2018dot com\u2019 companies. The game happened to be played at the peak of the \u201cdot com bubble,\u201d and the infamous crash that followed went on to wipe out many of those that ran commercials. Here\u2019s to hoping history doesn\u2019t repeat itself this time\u2026<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The LA Rams claimed victory in last Sunday\u2019s Super Bowl, defeating the Cincinnati Bengals 23-20. The match was broadcast to over 100 million people in the USA alone. The battle for advertising space during the Super Bowl is intense, with a 30-second advertising slot worth up to $7 million. With four Crypto commercials hitting the [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":583,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[54],"tags":[134,140,136,133,131,138,139,137,135,132],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/grandpascrypto.com\/battle-of-the-ads-the-commercials-that-turned-this-years-super-bowl-into-the-crypto-bowl\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Battle of the Ads \u2013 the commercials that turned this year\u2019s Super Bowl into the Crypto Bowl - grandpascrypto.com\" \/>\n<meta property=\"og:description\" content=\"The LA Rams claimed victory in last Sunday\u2019s Super Bowl, defeating the Cincinnati Bengals 23-20. The match was broadcast to over 100 million people in the USA alone. The battle for advertising space during the Super Bowl is intense, with a 30-second advertising slot worth up to $7 million. With four Crypto commercials hitting the [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/grandpascrypto.com\/battle-of-the-ads-the-commercials-that-turned-this-years-super-bowl-into-the-crypto-bowl\/\" \/>\n<meta property=\"og:site_name\" content=\"grandpascrypto.com\" \/>\n<meta property=\"article:published_time\" content=\"2022-02-26T18:42:05+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-03-01T17:19:37+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/grandpascrypto.com\/wp-content\/uploads\/2022\/02\/Crypto-Superbowl.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Basil\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/grandpascrypto.com\/#website\",\"url\":\"https:\/\/grandpascrypto.com\/\",\"name\":\"grandpascrypto.com\",\"description\":\"Crypto explained so well that your grandpa can understand\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/grandpascrypto.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/grandpascrypto.com\/battle-of-the-ads-the-commercials-that-turned-this-years-super-bowl-into-the-crypto-bowl\/#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/grandpascrypto.com\/wp-content\/uploads\/2022\/02\/Crypto-Superbowl.png\",\"contentUrl\":\"https:\/\/grandpascrypto.com\/wp-content\/uploads\/2022\/02\/Crypto-Superbowl.png\",\"width\":1280,\"height\":720},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/grandpascrypto.com\/battle-of-the-ads-the-commercials-that-turned-this-years-super-bowl-into-the-crypto-bowl\/#webpage\",\"url\":\"https:\/\/grandpascrypto.com\/battle-of-the-ads-the-commercials-that-turned-this-years-super-bowl-into-the-crypto-bowl\/\",\"name\":\"Battle of the Ads \u2013 the commercials that turned this year\u2019s Super Bowl into the Crypto Bowl - 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