This Super Bowl was the first Super Bowl ever to feature crypto ads, and this new type of advertisement gave a lot more people insight into the crypto world. Major crypto companies like Coinbase, FTX, Crypto.com, and others showcased their brands in Super Bowl LVI. The popularity of these crypto ads led to some people calling Super Bowl LVI the \u201cCrypto Bowl.\u201d But, how did these crypto ads showcase the crypto world to millions of people? Did it showcase the innovation of cryptocurrency, or did it urge people to get in as soon as they can, for Fear Of Missing Out (FOMO)? Were the ads well designed, or poorly made? Let\u2019s review some of the most popular ads, and see how they portray the crypto world.<\/p>\n\n\n\n
While there were other ads that mentioned cryptocurrency, I decided to narrow the list down to the 3 major crypto brands. (This list is in no particular order.) Also, comments that I listed are typical across all sources.<\/p>\n\n\n\n
FTX Larry Ad:<\/strong><\/p>\n\n\n\n FTX made their debut in Super Bowl LVI with their \u201cDon\u2019t be like Larry\u201d ad. You can watch the ad here<\/a>. Basically, this ad features Larry David going through time, and rejecting the new ideas of that time like the wheel, forks, coffee, and more. I thought this ad was very funny, and had great execution. The way this ad was executed made this 2:30 long ad feel like 30 seconds. At the end of the advertisement, it states, \u201cDon\u2019t be like Larry\u201d or in simpler terms, don\u2019t miss out on future innovations.<\/p>\n\n\n\n The general public\u2019s reactions toward the ad are very positive, and many people praised it\u2019s comedy. <\/p>\n\n\n\n Some people on Twitter <\/a>thought, \u201cThe Larry David commercial is the best. Hands down.\u201d <\/p>\n\n\n\n Comments on the FTX Larry David Youtube video<\/a> thought, \u201cLarry David is a comedic genius\u201d<\/p>\n\n\n\n The sketch was well thought out, had the perfect cast, and outright hilarious. In my opinion, the FTX ad was one of the most well received ads in the entire Super Bowl. The ad did a good job expressing the message that crypto is the next big thing. One problem I had with the message was that FTX also said, \u201cDon\u2019t miss out\u201d which is kind of promoting FOMO, which is never a good thing in any market. However, with that said, I still loved this ad and its comedy.<\/p>\n\n\n\n Crypto.com\u2019s Lebron Ad:<\/strong><\/p>\n\n\n\n Crypto.com showcased their \u201cFortune Favors the Brave\u201d advertisement in the Super Bowl, but the Lebron one was Crypto.com\u2019s newest release. You can watch the video here<\/a>. To sum it up, Lebron is with his younger self in the past talking about all of the innovation of the future. However, during this dialogue crypto or any resemblance of the blockchain was never mentioned. Not once. The only time you could recognise this was a crypto ad was a music disk that featured the Crypto.com logo and the ending, when Crypto.com\u2019s logo came up with their motto, \u201cFortune Favors the Brave.\u201d I understand what Crypto.com was trying to portray\u2014fortune favors the brave\u2014but the execution was a little weak in my opinion. It just didn\u2019t feel like a crypto ad.<\/p>\n\n\n\n Many people\u2019s reaction to the ad was more about Lebron talking to his younger self, not much about crypto.com. <\/p>\n\n\n\n Some people liked the crypto.com ad<\/a> because of the, \u201cstrong early 2000\u2019s nostalgia\u201d or the, \u201cMoment of truth of Lebron\u2019s career.\u201d<\/p>\n\n\n\n However, many people in the crypto space\u2019s reaction<\/a> to the crypto.com ad was only a, \u201cmeh.\u201d <\/p>\n\n\n\n Overall, while the advertisement had a cool idea, it didn\u2019t really feel like it resonates with the crypto world. While the concept of going back in time to talk to your younger self about the future is a cool idea, Crypto.com could have at least added some dialogue about crypto. Maybe if Crypto.com added something about owning NFT music, or how you can do almost anything on the blockchain, the ad would have been better received by people. This ad did give a lot of 2000s basketball fans some nogastolia, though.<\/p>\n\n\n\n Coinbase\u2019s Simple QR Code:<\/strong><\/p>\n\n\n\n Finally, Coinbase released their first ever Super Bowl Ad, and it was a total success. You can watch the ad here<\/a>. In summary, the Coinbase ad resembled the DVD logo screensaver. You know, the one DVD logo bouncing around the tv screen? Coinbase used a square with a qr code that brought anyone who scanned it to their website. Now, why was this ad such a success? Because this ad brought back nostalgia to all of us. It captured everyone\u2019s attention who was watching the Super Bowl just by having a square bounce around the tv screen. Also, I\u2019m sure every household in the U.S. cheered when that square hit the corner of the tv screen. <\/p>\n\n\n\n This ad was very popular with everyone. Not only did people who didn\u2019t know anything about crypto enjoy this ad, a lot of people in the crypto space loved it as well. Nearly every person who has reacted to this ad had a positive reaction.<\/p>\n\n\n\n Many people on Youtube<\/a> thought that this ad was, \u201cThe best ad in Super Bowl History.\u201d<\/p>\n\n\n\n